Ever see the VW ads with the old VW Bug speaking in a german accent? It’s none other than Bronson Pinchot, Balki Bartokomus from Perfect Strangers. The first round of these, produced by Crispin Porter + Bogusky, came out last year but have been appearing again lately it seems. There are some new ones too. They feature “Max”, a black 1964 Volkswagen Beetle. Ärgerlich, sehr ärgerlich.
VW is using Max in all of its print, web, and tv campaigns, so I’ve had ample time to get sick of him. I get the whole iconic thing– using an old VW as a mascot is kinda cool, but the german accent thing kinda just comes across as douchey.