Febreze likes to keep things fresh. And by fresh, I mean dishonest.

Don’t get me wrong.  I love Febreze. I think it smells delightful. But there is a new Febreze commercial out that annoys the shit out of me whenever I see it (typically in the morning during the Today Show). Let’s take a look at the commercial first, before I proceed to rip it a new one:

Let’s start with the obvious: WTF is up with their voices? The audio is clearly dubbed in for both the mom and son, and it even seems that it’s not even the voices of those actors. I mean, seriously. It’s like they want the kid to sound like the generic prepubescent kid from the Simpsons or something.

Now, let’s pick the rest of this thing apart. The mom tells Karl she thought he had friends coming over. Look at this kid. No way in hell he has friends. But we’ll give him the benefit of the doubt. Then she notices how messy and smelly his room is. And it truly is a pigsty. There’s crap everywhere, and most likely crusty bodily secretions all over the place. (She notes how bad the chair smells, and if I were her, I wouldn’t put my face so close to it, as you just KNOW he’s been sitting on that chair bare-assed every night for the past week). And the mom’s like, “oh, we’ll just clean with Febreze”. That’s fair enough to cover up Karl’s wretched stink, but look what happens when she starts spraying…the mess in his room magically disappears without either of them lifting a finger! That is a truly amazing spray!

Then, the kicker. Karl’s “friends” show up. Now, when his mom said he had friends coming over, after the shock of realizing he had friends, I figured they would just be a couple of nerds coming over to play Dungeons & Dragons or something, but it turns out to be a couple of cute girls. Yeah, right!!! Like either of those chicks would have anything to do with that pimply-faced dweeb. Then the blond chick seductively tells Karl how nice it smells in there (points for the audio possibly actually being her real voice), and he puffs his chest and acts like he’s responsible for the state of his room. What a d-bag.

So Febreze would like us to believe that a) spraying their product will not only improve the odor of your room, but also magically clean any messes within it, and b) if you’re an ugly awkward teen boy, spraying Febreze in your room will make cute girls want you to take their virginity. Who are the ad wizards that came up with that one?

But still, it’s the audio that bothers me the most. When that self-righteous little prick boasts that he likes to keep things fresh because it helps him concentrate at the end, I just want to reach through the screen and wring his scrawny little neck til his head pops off. Then dropkick it across the room.

So kudos, Febreze, on crafting one of the most ridiculous commercials in recent memory. I hope you burn in a hell that stinks like Karl’s room for eternity.

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75 Comments

  1. “moving mole!” LOL!!! I’m like so many others who found this board! I, too, had seen “Karl’s Bedroom” one-too-many-times and VOILA! Here you are! And these are just people who BOTHER to respond! Ummm…I suspect that Proctor & Gamble’s ad agency for US ad campaigns is a “signatory” agency. This means that talent must be Screen Actors Guild or Am.Fed. of TV & Radio Actors. MUST be union people. However, since P&G’s so HUGE, they likely got a “concession” from SAG/AFTRA regarding the human beings we see. The Brits can be used — as long as an American union voice is dubbed. And very VERY poorly at that. P&G got ripped-off! Time to retire this annoying spot. It’s a tragedy: the product and smelliness really opens things up for GOOD HUMOR. P&G’s ad agency has ‘em hoodwinked!

  2. We were watching Iron Chef tonight, and saw a re-cut of this commercial. Gone are the friends, gone is the smelly chair. All that’s left is the magical room cleaning, stench clearing, zit removing spray, out of sync mom, and smelly son who no longer worries about friends or “keeping things fresh”.

    We PORED over the contents of his room, and made some interesting finds. If you look at 0:16, you’ll see that Karl has a teddy bear and a dinosaur. Gee, I wonder why the room stinks and where Karl keeps his stash?

  3. Down with this wretched commercial and the stupid Cheerios one! I lived in London for a while and unfortunately for them they have to view these terribly dubbed commercials way more often then we do. These companies don’t make enough money to create the same tired commercial in various accents?! Right, not buying that. I love all of you that share my hatred for this commercial. hahaha! For googling ‘terrible febreze dubbed commercial’ and finding this! So f-ing funny!

  4. Karl, his stinky room (including those encrusted socks and undies under his bed) ALL make me rank this the number one commercial I hate. It used to be the kid who asked, “I wonder what cheerleaders wear in Florida”, but now Febreze has topped that by far. Those girls had to be paid a LOT to appear with the red head (double entendre intended). As for the mom, why did she let the room get so stinky? Like moms are not in their teen boys rooms every chance they get?!

  5. OMG! I hate this ad so much! Thank you for this site! Yes, it’s cheap-ass UK or Aussie dub. The Cheerios ad ran with the orignla Aussie voices in Canada for a few months before the crappy dub appeared. The orignal was not irritating.

    If anyone cares, P&G uses a firm called Grey Group (www.grey.com) for the Febreze ad campaigns.

  6. As bad as ad as it is, it seems to be pretty effective nonetheless. We are all taking about Frebreze! So it must be good advertising…

  7. you should see the european version…. still annoying!!

  8. Well as a matter of fact, I go to school with that kid from the commercial, and not only does he have a ton of friends, but he has had multiple girlfriends that I have seen him with in the hallway. He is absolutely hilarious, so how dare you say he has no capability to have friends? Typical society, baseing everything entirely on looks.

    Also, his voice sounds exactly like that.

  9. hia just wondering how did you contact jacie? @Melissa -

  10. hahahaha…I love it! you say it out loud and proud! I lmao when i read this!!!

  11. I think what is more pathetic is how many people’s lives are affected and annoyed by a dumb commercial. Get a life, seriously, or at least get a DVR and forward through commercials like most people this century

  12. @Rock – You know what’s the most pathetic? Someone who claims not to care about something taking the time to read a blog post and comments about it, and then chiming in about how pathetic everyone else is. Oh, and also obviously not getting the whole point of said post to begin with. But thanks for your extremely constructive comments!

  13. I know this kid. He goes to my school. That actually isn’t dubbed. He just has a weird voice.

  14. FYI, Febreze paid Jamie to put up this blog. Every comment is another CHUK-CHING! for Jamie. I know because I’ve done it for General Motors and Johnson & Johnson. Companies pay people to purposely write negative blogs about their commercials to gain data from the resulting comments. It is true that they intended to make the commercial annoying. Emotions make a memory stick in the mind longer, and negative emotions work stronger than positive.

  15. Osun, while I agree that companies can glean info from what people have to say about negative posts about their product, Febreze in no way, shape, or form contacted me nor paid me to write this blog. It was a stream of consciousness thing that just came out one day. I surely wish I was being paid for every comment on here, but I’m not. Sorry to disappoint you.

  16. teresa, baltimore, maryland Tuesday, March 1, 2011 at 12:28 pm

    Hello, I am not really commenting on the commerical, I just want to comment on Frebreze. I like the liquid spray for fabrics as much as the air effects freshner. One morning I was getting, rather rushing to go to work and I forgot to spray my coat with the frebreze liquid spray the night before,sometimes I do this becasue I am a smoker, soon hopefully to quit. I grabbed the Frebreze air effects freshner and sprayed my coat with it and I have to tell you I have been using it every since. The nice fresh scent stays with the coat. When I get on the Subway coming home I can see people sniff when I walk pass them the scent holds and has my coat smelling sooo fresh. I use it at work to spary on my carpet becasue it goes on dry and around my desk as well as in the air. Thanks.

  17. Febreeze commercials routinely suck. But the latest one is EXTRA annoying. Despite the massive publicity given lately to blasting sound in commercials and despite the fact that these companies KNOW by now that people HATE crappy or loud sounds in commercials, we have to listen to 3 ear splitting and pointless whistles in their latest piece of u know what. Their glade ripoff is just that, a ripoff, but they will FORCE you to pay attention by annoying you with a sound that makes people with tinnitus want to kill their tv set. Whoever came up with that winner really deserves to be fired.

  18. Get a life dude. Yeah, it’s a dumb commercial but who cares. More than half of all commercials are gay.

  19. Wow. Lots of free time you have I see…

  20. The commercial was idiotic, yes, but my problem was that they said *wash*, not clean. Washing implies liberal application of water…like taking a mattress to the local laundry.

    They aren’t washing…or even cleaning. The new commercials with dirty rotten food and filthy rooms? Sure…spray it down, immediately send someone in and it might smell fine. Send them in after 10 minutes and it’ll be a different story.

  21. What a stupid commercial. “Wash it with Febreze?” How about actually *cleaning* the room? A whole new generation is being given the impression that no stink = clean. Gross! The newer commercials are just as stupid – it’s really unfair that some ad agency is making hundreds of thousands of dollars producing this annoying crap.

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  23. It’s one of the worse inventions since chemical weapons!

    Here’s the lowdown on Febreze. It’s a product that was invented by Procter & Gamble and introduced in 1996. The active ingredient in Febreze is beta-cyclodextrin, a carbohydrate. Beta-cyclodextrin is an 8-sugar ringed molecule that is formed via an enzymatic conversion of starch (usually from corn)

    Below you’ll find a list of just some of the 87 chemicals found by the EWG in Febreze Air Effects, listed in order of their toxicity to humans:

    BHT – Known as a neurotoxin, endocrine disruptor, immunotoxicity, non-reproductive organ system toxicity, skin eye and lung irritator
    Acetaldehyde – Known to cause cancer, toxic to reproduction and development, immunotoxin, non-reproductive organ system toxin, skin, eye and lung irritator
    “Fragrance” – One of the three ingredients actually disclosed, it’s a neurotoxin, immunotoxin and allergen
    Propylene Glycol – Causes cancer, allergies, toxic to immune system, accumulates in the system, non-reproductive organ system toxin, is classified with “enhanced skin absorption” and irritates the skin, eye and lung
    1,3-Dichloro-2-propanol – Carcinogenic (causes cancer)
    Limonene – Allergen, immunotoxin and skin, eyes and lung irritator
    Methyl pyrrolidone – Toxin to reproduction and development, allergen and immunotoxin, non-reproductive organ system toxin and skin, eyes and lung irritator
    Alcohol denatured – Also disclosed in the ingredients of Febreze, it’s linked to cancer, developmental/reproductive toxicity, organ system toxicity and skin, eyes and lung irritator
    Butylphenyl methylpropion al – allergen, immunotoxin and and skin, eyes and lung irritator
    Ethyl acetate – linked to developmental/reproductive toxicity, neurotoxicity, organic system toxicity and and skin, eyes and lung irritator
    Geraniol – Linked to allergies, immunotoxicity, organi system toxicity and and skin, eyes and lung irritation
    Linalool – allergen, immunotoxin, and and skin, eyes and lung irritator
    Benzaldehyde – neurotoxin, and skin, eyes and lung irritator
    Diethylene glycol monoethyl ether – non-reproductive organ system toxicity
    Ethylhezanol – developmental and reproductive toxin and skin, eyes and lung irritator
    Hexyl cinnamal – allergen, immunotoxin and skin, eyes and lung irritator
    And way too many more….

    http://www.sustainablebabysteps.com/febreze.html

    http://chemistry.about.com/od/cleanerchemistry/f/how-febreze-works.htm

    https://www.facebook.com/TeensagainstNWO/posts/374783869305387

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