George wants a McDLT!

Bill sent me an IM today in which he told me the following, “Today my left hander’s calendar says: ‘Did you know that before he became famous as George Costanza on Seinfeld, lefty funnyman Jason Alexander’s biggest claim to fame was singing and dancing in McDonald’s McDLT sandwich commercial in 1985?'”

As usual with most comments involving fast food, this sparked a lively and lengthy conversation about the McDLT, what it was, how it’s similar to the Big N’ Tasty, and Bill’s previous love of the McPizza. However, Bill sent me a link to said commercial, and, well, there are no words, really. [Oh yes there are – Matt]

I wonder if Jason Alexander ever hung out with Bruce Willis in the 80’s while dining on McDLT’s and drinking Seagram’s Golden Wine Cooler? Maybe Bruce sang, “Seagram’s, Golden Wine Cooler, it’s wet and it’s dry!” while Jason sang, “McDonald’s, McDLT, it’s hot and it’s cold!”

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10 comments Add yours
  1. Here are the Lyrics to the McDLT commercial, carefully transcribed by yours truly.

    HEY!
    You say you’re getting tired of lettuce and tomato hamburgers in this town that don’t quite make it?
    YEAH!
    You say that just once you’d like your hamburger hot and your lettuce and tomato cool and crisp, all at the same time?
    YEAH!
    Well I say, you got it!
    I’m talkin’ McDonald’s new lettuce and tomato hamburger.
    The McDLT!

    the song starts

    I’m talkin’ quarter pound of beef on the hot hot side
    and the hot stays hot, the new McDLT

    Crisp lettuce and tomato on the cool cool side
    and the cool stays cool, the new McDLT.

    COOL CRISP!

    The beef stays hot, the cool stays crisp. Put it together you can’t resist
    The hottest taste, the coolest dish

    Keep the hot hot!
    Keep the cool cool!

    McDLT!
    McDLT!

    Hot beefy McD
    cool crisp LT

    McDLT!

    It’s a good time
    (hot beefy McD)
    for the great taste
    (cool crisp LT)
    of McDonald’s

    It could be the best tasting lettuce and tomato hamburger ever!

    New McDLT!

  2. You have to remember that back in the day, fast food chains weren’t exactly putting a lot of thought into freshness. You got your food, fast be happy. People joke now about burgers sitting under heat lamps.. imagine what a heat lamp would do to lettuce and tomato.

    So now with the Big and Tasty they just put the lettuce and tomato onto the burger right before they serve it to you. The McDLT was revolutionary I tell you.. never mind that is destroyed the environment by using twice the styrofoam and teased you by making you think that there was bacon in there.. it was STILL awesome.

  3. I remember Mad magazine made fun of this, saying, “Isn’t that how a hamburger’s supposed to be?” Then they did some other fake ads of McDonald’s expecting us to be happy with mediocrity. E.g., “Correct McChange,” where the cashier actually gives you the right amount of change, and so forth.

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