Toyota has been running an ad campaign to advertise their 0% financing lately which uses a remade spruced-up-for-tv version of Saved By Zero by The Fixx. I’ve been seeing these on television for quite awhile now and the song has been pounded into my skull so much that I walk around singing “Saaaaaaved byyyyyyyyyyy zeeeeeeeeeeeeeeeerooo” on a regular basis. It wasn’t until recently, when Kristen mentioned that a friend had remarked about the original version of the song by The Fixx, that I connected the dots and realized it was a bastardized cover. Oh, what a feeling.
From Autoblog:
According to Bob Carter, general manager of the Toyota Division, the “Saved by Zero” ad campaign is building traffic and may be renewed when the program expires on November 3 (of course, he won’t tell us now because that may slow traffic down again). Dealerships are reporting an increase in sales leads due to the no-interest financing, and the drastic sales declines in September seem to have eased-off a bit so far this month.
The commercials go a little something like this:
Here’s the original version by The Fixx. It’s almost unrecognizable from the above.
Tags: 0% financing, 00s tv commercials, oh what a feeling, saved by zero, the fixx, toyota
You know, The Fixx has a hit or two in the 80’s, then one thing leads to another and one of their songs is being featured in a 2008 Toyota comercial. Go figure.
@jamie – Well played.
who sings it? We think it’s Buck Dharma from Blue Oyster Cult
@Tammy – You mean the TV version? Hmmm, not sure. The original is by The Fixx.
yea, We’re trying to find out who is doing the commercial version
He’s a talented guy from New England.
and who is this “talented guy from New England” ??