Crispin Porter + Bogusky is one of the more creative ad agencies out there, creating ad campaigns for Burger King, MINI, and now of course, Microsoft. The much hyped ad campaign for Microsoft began with “Shoe Circus”, an amusing ad about nothing featuring Jerry Seinfeld and Bill Gates shopping in a discount shoe store. They were clearly introducing Gates and Seinfeld as a comedy duo, a sign of things to come.
In the latest installment, entitled “New Family”, Gates and Seinfeld are shown living in a house with an average suburban family (well, except for the kick-ass grandmother). Gates asks Seinfeld why they are there and Jerry Seinfeld responds…
“Why Bill? Because as we discussed, you and I are a little out of it. You’re living in some kind of moon house hovering over Seattle like the mothership; I’ve got so many cars, I get stuck in my own traffic. We need to connect with real people.”
These ads are sure amusing, must like Seinfeld’s show about nothing. But will they sell more PCs? Not without free pizza, gentlemen.