Lean On Me withers Brawny paper towels’ absorbtion

For the paper towel company that’s never really had a slogan, Brawny at least has its iconic Brawny Man mascot, a flannel shirted (mustachioed pre-2003) lumberjack who hawks the benefits of super-absorbent paper towels. In its latest tv commercial, the Brawny Man gets all soulful, performing a very special version of the Bill Withers classic, Lean On Me.

But does this commercial really work? I for one am totally creeped out by the fact that the animated Brawny man is not only supposedly singing Lean On Me, but he’s also the announcer. There’s just something about it that scares me. Perhaps this is why I prefer Bounty: The quicker picker upper”.

Witness the thickness: “Lean on me, when you need something strong, I’ll be your friend, I’ll help you carry on”.

By the way, my cousin Tom dressed up as the Brawny man for Halloween once. Flannel shirt and jeans– carried a roll of paper towels– Halloween costume. Done.

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5 comments Add yours
  1. I have read a lot of comments on the web asking who is the singer on this remake of “Lean on Me” in the brawny commercial. My favorite ones are the the post that ask, “why does the Brawny guy sound black:? I am proud to announce it is I , Freedom Bremner. I was honored to cover this tune from that was major influence in my childhood, for this commercial. It is my understanding that Mr. WIthers had to approve the performance and the singer personally. I’m glad I made the cut.

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