There was a commercial in the 70s for Pace Picante sauce that featured cowboys discussing the virtues of a sauce made in San Antonio. It’s a call-and-response kind of thing– when they criticize the cook for bringing a picante sauce made in “New York City?!”, a moustachioed man in the background says, “Get a rope”. Ever since this commercial had a brief revival in the mid 1990s, Jamie and I (and about a zillion other people) have quoted this following any mention of the NYC with “New York City?!… Get a rope”.

I searched and searched, and the only video I could find also has a news report (after the commercial) about an earthquake a long time ago. Maybe someone else has the original?

Tags: 70s tv commercials, get a rope, new york city, pace picante