SONGSPEAK » burger king

Taco Bell likes Pina Coladas

jamie — Thu, 11 Jun 2009 18:03:38 +0000

There’s a new commercial for Taco Bell, featuring their new Pina Colada Fruitista Freeze, that showcases the very essence of songspeak. The commercial utilizes the 70’s classic Escape (The Pina Colada Song) by Rupert Holmes. The pure genius of this commercial is that it features regular people singing about their day to the tune of the song.

I think my favorite part is when the douchebag boss sings “ba ba bow ba ba bow”, fistbumps his employee, then blows it up.

After McDonald’s and Burger King’s latest efforts, the fast food commercial has become a whole new bag of potatoes. Congrats, Taco Bell, on stepping up your game and bringing the commercial songspeak to a whole new level.

jamie wrote this on 06/11/09 for SONGSPEAK which is a pretty awesome blog. | post permalink | 8 comments | TAGS: 70s music, burger king, douchebag boss, escape, fruitista freeze, mcdonald's, pina colada, rupert holmes, taco bell, the pina colada song, whole new bag of potatoes

You other sponges don’t want none unless you rock square buns

jamie — Tue, 07 Apr 2009 18:13:01 +0000

So last night I was watching Monday Night Raw, as usual. And then a commercial came on for Burger King that had my wife Jo in hysterics. It was for the new 99 cent kid’s meals with Spongebob Squarepants toys, and it utilizes an alternate version of Sir Mix-a-lot’s Baby Got Back. Sir Mix-a-lot even appears in the ad.

I don’t know what’s more disturbing, watching the Burger King dance around to the song, or the fact that they’re using Baby Got Back to sell kid’s meals. And really, is it wise to use a song that glorifies fat asses to advertise a fast food restaurant that gives people…well…fat asses?

That aside, I found an extended version of the music video, and I must say, it’s incredible. I love it. Not quite as phenomenal as McDonald’s Filet O Fish jingle, but pretty damn close:

Here are the lyrics:

I like square butts and I cannot lie
Squid and Sea Star can’t deny
When a sponge walks in, four corners and his pen
Like he got phone book implants, the crowd shouts

All the ladies stare
Dang those pants are square!
Swimming through the seaweed tangle
Is a butt with sharp right angles

Now Sponge Bob, I wanna get witch-ya
‘Cuz you’re making me rich-ah
Underwater, we keep it grungy
‘Cuz everybody knows that ‘He so spongey!’

Ooh, Rumplespongeskin
You dance, but your hips don’t bend
So groove it and move it
If you got caboose, then prove it

Sponge Bob is dancing
And Squidward is glancing
He’s hatin’… wet
He’s got Sponge Bob runnin’ his set

I’m tired of all these chairs
They don’t accommodate these squares
Take the average ???? tell him that
You gotta have square back

Mr. Krab! (yeah)
Patrick! (yeah)
Has Sponge Bob got the butt? (oh yeah)
Then shake it (shake it)
Shake it (shake it)
Shake that cubicle butt

Sponge Bob got back
(Naw, dude, I said cubicle, not booty-ful. Don’t trip. Yeah baby, when it comes to sea life, curves ain’t got nothin’ to do with Bob’s selection. 2 x 2 x 2 square trousers, working that black belt, looking like dotted lines. That’s how Sponge Bob like to rock them threads baby.)

A word to the DC sponges who wanna get wit it
And watch Sponge Bob kick it
I gotta be straight when I say you gotta scrub ’til the break of dawn
Bob got it goin’ on, been known to rock him a thong
Them round butts won’t admit it
But they’d wear that gear if they could fit it

You can draw his body on paper
His waistline really don’t taper
Your girlfriend wants to squeeze him
Wanna push his pores and tease him

But Sponge Bob ain’t gonna have too much of that squeezin’
You other sponges don’t want none unless you rock square buns!

To the new sponges in the magazines, you ain’t it Miss Thang
We rock them cubes, gals and dudes
Put it down at the goo lagoon

Some other box must get jealous
At the moves that come from square fellas
See Bob and they wanna get him
But Sandy Cheeks he won’t let ‘em

If you happen to wander on land
And you wanna be a square butt fan
And drive the crew right to Burger King
And give that sponge a ring

Sponge Bob got back!

jamie wrote this on 04/07/09 for SONGSPEAK which is a pretty awesome blog. | post permalink | 6 comments | TAGS: 00s tv commercials, 90s music, 99 cent kid's meal, baby got back, burger king, burger king spongebob commercial, filet o fish, i like square butts and I cannot lie, mcdonald's, monday night raw, sir mix-a-lot, spongebob squarepants, wwe, wwe raw

It’s a leather giraffe from Cabo San Lucas

matt — Mon, 15 Sep 2008 13:21:57 +0000

Crispin Porter + Bogusky is one of the more creative ad agencies out there, creating ad campaigns for Burger King, MINI, and now of course, Microsoft. The much hyped ad campaign for Microsoft began with “Shoe Circus”, an amusing ad about nothing featuring Jerry Seinfeld and Bill Gates shopping in a discount shoe store. They were clearly introducing Gates and Seinfeld as a comedy duo, a sign of things to come.

In the latest installment, entitled “New Family”, Gates and Seinfeld are shown living in a house with an average suburban family (well, except for the kick-ass grandmother). Gates asks Seinfeld why they are there and Jerry Seinfeld responds…

“Why Bill? Because as we discussed, you and I are a little out of it. You’re living in some kind of moon house hovering over Seattle like the mothership; I’ve got so many cars, I get stuck in my own traffic. We need to connect with real people.”

These ads are sure amusing, must like Seinfeld’s show about nothing. But will they sell more PCs? Not without free pizza, gentlemen.

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matt wrote this on 09/15/08 for SONGSPEAK which is a pretty awesome blog. | post permalink | 1 comment so far | TAGS: 00s tv commercials, ads, bill gates, burger king, cabo san lucas, crispin porter + bogusky, free pizza, jerry seinfeld, leather giraffe, mac vs. pc, microsoft, mini, new family, shoe circus, shoe store

Everybody’s working for the weekend

songspeak — Fri, 05 Sep 2008 17:28:46 +0000

This week brought us labor day, Gustav, and the passing of Don LaFontaine and Jerry Reed. Jon Bon Jovi is building some stuff in Newark, New Jersey, and Kid Rock is gung ho about the National Guard (not enough to enlist, though, I’ll bet). We also were reminded of some classic misheard lyrics. And while Matt professed his love for fajitas at On The Border, Jamie expressed his desire to live on the Tendercrisp Bacon Cheddar Ranch later-in-life.

I wanna touch the light fajita in your eyes

Hootie & The Tendercrisp Bacon Cheddar Ranches

Snowman… You got yer ears on, good buddy?

She seems to have an invisible talk show

Who says you can’t build homes… in Newark?

In a world… without Don LaFontaine’s movie voice

Army National Guard commercial with Kid Rock, in theaters now

songspeak wrote this on 09/05/08 for SONGSPEAK which is a pretty awesome blog. | post permalink | no comments yet, be the first! | TAGS: burger king, don lafontaine, fajitas, genesis, gustav, jerry reed, jon bon jovi, kid rock, national guard, new jersey, newark, on the border, peter gabriel, phil collins, tendercrisp bacon cheddar ranch

Hootie & The Tendercrisp Bacon Cheddar Ranches

jamie — Wed, 03 Sep 2008 19:31:31 +0000

I usually hear at least one Hootie & The Blowfish song a day while listening to mix 93.1 at work. And when I do, I’m reminded of the Burger King commercial that Darius Rucker was in a few years ago.

You may have noticed that commercials are a favorite topic here at Songspeak. Well, Matt and I have had many in-depth discussions and debates regarding fast food, as well (we even once had a Fast Food Experiment Log years ago). We’ve discussed comparisons, contrasts, marketing techniques, etc. Way more time than any normal person should spend, actually.

I got your "ranch sauce" right here!

And Burger King has had some interesting ad campaigns over the years. Some have hit, and some are big misses, but this spot stands out as one of my favorites. There’s no explanation why Darius Rucker is singing in a ridiculous cowboy outfit, nor why Brooke Burke appears at the end. In fact, there’s a good chance that the ad wizards that came up with this one were seriously tripping. Hard.

But still, to me, it will stand as a classic. I want to live at the Tendercrisp Bacon Cheddar Ranch someday.

jamie wrote this on 09/03/08 for SONGSPEAK which is a pretty awesome blog. | post permalink | 3 comments | TAGS: 00s tv commercials, ad campaigns, brooke burke, burger king, darius rucker, fast food experiment log, hootie & the blowfish, mix 93.1, tendercrisp bacon cheddar ranch, who are the ad wizards that came up with that one