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TAG: get a rope

• songspeak

  New York City?! Get a rope

  posted by matt | 04.04.08 | permalink | comment?

  There was a commercial in the 70s for Pace Picante sauce that featured cowboys discussing the virtues of a sauce made in San Antonio. It’s a call-and-response kind of thing– when they criticize the cook for bringing a picante sauce made in “New York City?!”, a moustachioed man in the background says, “Get a rope”. Ever since this commercial had a brief revival in the mid 1990s, Jamie and I (and about a zillion other people) have quoted this following any mention of the NYC with “New York City?!… Get a rope”.

  I searched and searched, and the only video I could find also has a news report (after the commercial) about an earthquake a long time ago. Maybe someone else has the original?
  

  Tags: 70s tv commercials, get a rope, new york city, pace picante