{

}

{

}

Archives!

TAG: oh what a feeling

• songspeak

  Get your Fixx of the Saved By Zero Toyota ads

  posted by matt | 10.27.08 | permalink | 7 comments

  Toyota has been running an ad campaign to advertise their 0% financing lately which uses a remade spruced-up-for-tv version of Saved By Zero by The Fixx. I’ve been seeing these on television for quite awhile now and the song has been pounded into my skull so much that I walk around singing “Saaaaaaved byyyyyyyyyyy zeeeeeeeeeeeeeeeerooo” on a regular basis. It wasn’t until recently, when Kristen mentioned that a friend had remarked about the original version of the song by The Fixx, that I connected the dots and realized it was a bastardized cover. Oh, what a feeling.

  From Autoblog:

  According to Bob Carter, general manager of the Toyota Division, the “Saved by Zero” ad campaign is building traffic and may be renewed when the program expires on November 3 (of course, he won’t tell us now because that may slow traffic down again). Dealerships are reporting an increase in sales leads due to the no-interest financing, and the drastic sales declines in September seem to have eased-off a bit so far this month.

  The commercials go a little something like this:

  Here’s the original version by The Fixx. (more…)

  Tags: 0% financing, 00s tv commercials, oh what a feeling, saved by zero, the fixx, toyota

  7 comments

• songspeak

  Oh, What a feeling! Toyota!

  posted by matt | 08.19.08 | permalink | comment?

  This past Saturday, August 16th, there was a big picnic at Nonotuck Park in Easthampton to celebrate mine and Kristen’s recent nuptials. For a photo project, Kristen’s friend Kelly suggested a group of us jump in sync while she set her camera on a timer. We must have jumped twenty or thirty times in order to get this shot.

  My wisecracker cousin Chris came over and said, “What… did someone just get a toyota or something?”. He was referring to the Toyota commercials of the mid-80s, when Toyota’s slogan was “Oh what a feeling!” and commercials featured excited people jumping.

  Does anyone besides me and Chris remember these?

  

  John Cena played football for Springfield College in the late 90s with my cousin. Click to enlarge the pic.

  Speaking of my cousin Chris, he attended Springfield College and played football there with WWE star, John Cena. You can’t see him? He’s top row, third from the left, number 57. My cousin Chris is bottom row in the middle, number 78.

  Did you know that besides all the WWE stuff, and the Subway commercials John Cena has been in, he recorded a rap album with his cousin, Tha Trademarc in 2005? The first track, “The Time is Now” was even used by Cena as his entrance music.

  My cousin Chris and I, however, have not yet recorded OUR rap album. Here’s to hoping it ‘drops’ soon, y’all.

  

  Tags: 80s tv commercials, easthampton, football, john cena, jump, jumping, monday night raw, nonotuck park, nuptials, oh what a feeling, springfield college, subway, tha trademarc, toyota, wwe, you can't see me

  comment?