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TAG: songspeak in advertising

• songspeak

  U Can’t Putt This!

  posted by jamie | 08.13.08 | permalink | 2 comments

  We’ve posted here before about the use of songspeak in commercials. However, I don’t know that we’ve ever praised the virtues of the local commercial. The Office even dedicated an episode to the art of the local commercial.

  This post is a wonderful example of the local commercial combined with songspeak in advertising. Fenway Golf is a mini-golf/pitch & putt/driving range/par 3 golf course/batting cage all-around activity center located in East Longmeadow, MA. It’s a fun place to spend a Saturday with the family, but more importantly, it has one of the most phenomenal local commercials we’ve ever seen.

  It features their own special version of U Can’t Touch This by MC Hammer (which itself samples Superfreak by Rick James). There must be something about that catchy bassline, given that numerous commercials have utilized both songs, or alternate versions thereof (Mohegan Sun, for instance, or the many examples here). Well, in Fenway Golf’s version, their adorable golf ball mascot bounces to and fro throughout the grounds, singing his own catchy version of the MC Hammer classic.

  Words really don’t do it justice, so you’ll just have to see for yourself:

  Tags: 00s tv, 00s tv commercials, 70s music, 90s music, east longmeadow, fenway golf, local commercials, mc hammer, rick james, songspeak in advertising, stop hammertime, superfreak, the office, u can't touch this