They’re crumbelievable

Matt and I were just discussing songspeak in commmercials and commercial jingles, and I was reminded of this gem from last year.

As if Unbelievable by EMF wasn’t a horrible enough song already, Kraft Cheese had to go and do this to it. There’s a bonus pop reference at the beginning, as well. I wonder if they got Michael Buffer to do the voiceover?

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  1. Stephen Colbert also had an affinity for this commercial. He mentioned it quite often when it first came out.

    Also, a little known fact… Andrew Dice Clay supplied the “Oh! What The Fuck” sample in EMF’s original version of Unbelievable. They never really bleeped it or anything since it was too hard to understand.

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