Ice cream, you scream, we all scream at Haagen-Dazs

So a few weeks ago, we were grocery shopping at Stop and Shop, and I was looking for my weekly ice cream fix. Usually we’ll get whatever’s on sale, but prefer Ben & Jerry’s or Haagen-Dazs. Haagen-Dazs won out that trip, as it was on sale, but something seemed odd when I put my Chocolate Chocolate Chip in the cart. I held it up to Jo and said, “It seems smaller (that’s what she said)”. It didn’t say “one pint” on the container, but 14 oz. And it now listed only 3 1/2 servings per container instead of 4.shrinkage

Something seemed fishy in the freezer section. I checked again, and some of the other flavors were listed at one pint. As the weeks went on, the pint containers became more and more rare, at both Big Y and Stop and Shop. What was happening was apparent. Haagen-Dazs was reducing the size of their standard pint containers. This would be all well and good…IF THEY WEREN’T CHARGING THE SAME PRICE FOR THE SMALLER CONTAINERS!

Upon researching, I’ve discovered that yes, they’ve admitted to the smaller packaging, but don’t F your consumers in the A by charging the same for a 14 oz. container as a 16 oz. container. I don’t want to pay for 2 oz. of ice cream that’s simply…vanished.

Ben & Jerry’s knows where it’s at. Their containers still proudly display “1 Pint”. And their prices are comparable to Haagen-Dazs’s, so you’re getting more bang for your buck. Or more ice cream for your buck, as it were.

So don’t be fooled. Don’t let Haagen-Dazs rape you bloody. The ice cream consuming public deserves better.

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